On the morning of August 26, at Ben Thanh Theater, Ho Chi Minh City, Doan Gia Phat Food Service Trading Joint Stock Company received the top 10 “ASEAN Top Brand 2023” award within the framework of the ASEAN Top Brand Award 2023 ceremony. The award was given by the Cooperation Forum selected by the Southeast Asian economy and broadcast live on channel HTV1 – Ho Chi Minh City Television Station Ho Chi Minh.
The “ASEAN Top Brands Award 2023″ announcement ceremony is an annual program aimed at honoring Vietnamese brands in the Asia-Pacific region that have positively contributed to the economy while also promoting the brand, products, and services of the businesses to consumers.
In 2023, we are actively expanding our domestic rice supply partners to meet the market's growing demands, especially in outsourcing rice export. Additionally, the direct export procedures and the expansion of warehouse capacity are leverage points to enhance our distribution and export activities,” shared Mr. Le Huu Nhan, representing Doan Gia Phat.
The announcement ceremony of the “ASEAN Top Brands Award 2023.”
Our mission is to honor Vietnamese rice on a global scale.
Doan Gia Phat is a dynamic and innovative grain company with a strategic vision to become a reputable exporter of high-quality rice in Vietnam, bringing the Vietnamese brand to over 50 countries worldwide. With consistent quality and professional service, we provide international standard trading experiences and unique culinary delights, bringing joy and satisfaction to every meal. In this way, Doan Gia Phat contributes to elevating the position of Vietnamese rice in the international market and simultaneously contributes to the national economy. Furthermore, the company serves as a crucial link between Vietnamese farmers and international friends while creating stable income sources for local labor.
We specialize in three main types of rice products: ST25 rice, Jasmine rice from Cambodia, and Japonica rice from Japan. Among these, Vietnam's ST25 rice was awarded the title of the world's best rice in 2019 and has been widely distributed in reputable stores in the domestic market, gaining popularity among consumers. Jasmine rice from Cambodia has earned the accolade of being the world's best rice in 2018, 2014, and 2012. This rice is cultivated according to organic standards, without chemicals or chemical fertilizers, and experts highly regard its nutritional quality. Japonica rice stands out for its sticky, chewy, and soft texture, offering a rich, naturally fragrant, and nutritionally rich taste.
With over 40 years of experience in the food industry, along with a high-quality workforce, professional services, and advanced production-export technology, Doan Gia Phat has achieved success in exporting rice to more than 20 countries, including challenging markets such as Europe (Spain, Germany, Russia, Poland, Switzerland), the Americas (USA, Canada), Australia, the Middle East, and Africa. The company has met stringent requirements and certifications from these markets. This achievement is not only a result of maintaining the quality of rice products but also of adhering to professional production, processing, and rice export standards, fully meeting the stringent criteria of developed nations.
Doan Gia Phat's rice products meet export-quality standards that comply with the stringent requirements of numerous developed countries worldwide.
Doan Gia Phat's rice is widely available throughout provinces and cities across the entire country.
Prestigious awards for a reputable brand
The announcement ceremony of the “ASEAN Top Brands Award 2023” was broadcast live on Ho Chi Minh City Television (HTV). The judging council awards the title of Top 10 ASEAN Top Brands based on seven core criteria:
- Compliance with laws and regulations;
- Brand building and protection;
- Quality monitoring system;
- Market share and size;
- Revenue and profit;
- Responsibility towards the state and employees;
- Environmental protection;
- Social responsibility.
Doan Gia Phat was honored at the ASEAN Top Brand Award 2023 ceremony.
The Top 10 ASEAN Top Brands is an opportunity for Vietnamese and ASEAN businesses to network, collaborate, and establish investment connections, thereby driving brand development through high-quality products and services. That builds trust among ASEAN partners, investors, and consumers, strengthening Vietnam's national brand position in the region.
In the rice trade sector, Doan Gia Phat has surpassed numerous other brands by meeting stringent criteria in production operations, trade services, technology, and exports for fragrant, nutritious, high-quality rice that is environmentally friendly and beneficial for consumers' health.
Doan Gia Phat was honored at the ASEAN Top Brand Award 2023 Ceremony
In alignment with its goals and mission, Doan Gia Phat profoundly understands and values each aspect of rice grains and the individuals behind rice production and cherishes the values and ideals of serving Vietnamese agriculture. The company aspires to nurture and cultivate the spirit within every Vietnamese family's meal, extending far beyond, and this is precisely the essence of rice—our people's national soul and treasure.
